Marketing and UX/UI - the What and Why

When most people think of UX design, they think of product UX, which is about making a product easy, effective, and efficient for customers. If you're a UX professional, you know that UX applies almost everywhere. UX can be found in everything from everyday appliances to how an article is written. It is not limited to products. What is Marketing, before we get into Marketing UX? Marketers raise awareness of a product. They ensure that the products they create reach their intended customers. And they make an effort to be where their prospects are, whether through advertisements, social media, or other means.

Where is UX Utilized?

The field of user experience is vast. It incorporates ideas from a variety of disciplines, including psychology, neuroscience, cognitive science, analysis, behavioral patterns, and others. Marketing is an excellent place to use UX. Marketing does not entail going around proclaiming, "The product I'm selling is the best solution for you." It successfully sells a product by leveraging psychology and human behavior. This is where user experience comes in. UX enables you to understand why someone requires your product and how it helps them become a better version of themselves. Make certain that the messages you send to your audience are simple, effective, and persuasive. Make sure the value proposition on your website or marketing campaigns catches people's attention.

UX answers the following questions:

• • On a landing page, write:
  • Is the page tailored to the user's intent?
  • Does it pique your interest?
  • How can we increase engagement?
  • Why aren't prospects converting?
  • How can the page help with quick action?
  • Is the user interface frustrating?
  • Is there anything that is detracting from the main goal?
  • How can information be structured effectively on a blog page?
  • What key points should be highlighted to attract attention?
  • What visual elements can be included to boost engagement?
  • How can the page facilitate site exploration?
  • What should the next step be after a visitor has finished reading an article? What should their next destination be?
  • How can the site aid in the development of an effective customer journey?

These are just a few of the basic questions that UX designers deal with, but there is so much more that marketers can use. One personal example that can shed more light on this is when my marketing team created a product feature page. They wanted me to look over it and see how it works and if there are any usability issues. Following a thorough UX analysis, I was able to identify and share a number of usability issues that needed to be addressed with them. In addition, I was able to show them how the current engagement was and what people were doing when they were on the site.

Marketing And User Experience

Given that both of these disciplines devote significant time to research, they share many similarities, including:

• • Recognizing their prospects and customers
  • Validating concepts and conducting experiments
  • Methodologies (ethnography, interviews, surveys, co-creation etc,.)
  • Finding insights based on various geographical, demographic, and other factors and personalizing initiatives based on them
  • People are grouped together based on their intent, such as awareness, interest, desire, and action, while sharing relevant information.
  • Using emotion to carry out campaigns or initiatives

Marketers are concerned with the product they are selling and the people who are purchasing it. Based on these two factors, they create campaigns, branding, and marketing strategies. UX, on the other hand, is concerned with why someone makes a purchase decision. UX practitioners consider the target audience's needs, desires, and wants, as well as their behavior when interacting with landing pages and advertisements.

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