If you own a dealership, one of your primary issues is how to attract customers. With so many people buying online, it can appear to be a difficult undertaking. Don't worry; despite increased fully online car purchases, customers still prefer to purchase their next vehicle in person. Even better, in-store shoppers spend more, and plus, most people prefer to purchase a vehicle in person still. So, how can you bring potential clients to your dealership from the internet? There are numerous dealership marketing tactics that can help you increase foot traffic and income. This blog will discuss 5 easy methods for attracting clients to your showroom!

1. Be Loyal!

Loyalty campaigns target frequent customers by providing rewards that encourage them to continue shopping with you. They collaborate with loyalty programs that provide members-only privileges, discounts, and points that can be spent for other products. This is an effective retail store marketing approach since loyal customers spend more. You can also combine loyalty campaigns with proximity targeting to customize campaigns to repeat customers who live nearby. You could leverage Service specials or trade-up incentives for these customers, or offer free services like a car wash to help lead them to your doorstep!

2. Don't Be On The Fence with GeoFencing!

Increase Your Showroom and Website Traffic by Targeting Your Competitor's Customers. The average auto shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto shoppers to visit your dealership and reach the right people when they're ready to make a purchase! Location-based audience enables marketers to target auto shoppers based on current and past visitation behavior to specific dealership locations or points of interest, so get make sure you're implementing programs like MobileLync to get the most out of your marketing!

3. Be Eventful!

Another effective strategy to attract people to your store is to provide in-store activities linked to your business. Whether you're hosting a car show or a music event, it not only creates a fun atmosphere, but it's also a wonderful opportunity to display relevant items and services, such as new vehicles on the market!

4. Keep a Good Relationship!

Loyalty programs and campaigns are linked to relationship marketing. It is all about maintaining relationships with your current consumers. You can accomplish this by:

• Using your website, email marketing, and social media, publish and share material that people will enjoy.
• Requesting and acting on customer feedback
• Creating customer communities on Facebook, or relevant social media platforms.
• Hosting offline events for Loyal customers and partners, like hosting something for the local Chamber of Commerce or having a Mixer with vendors or shops your work with!

Relationship marketing generally entails nurturing customers over time rather than focusing on a rapid sale. Customers who feel valued are more inclined to purchase more, spend more, and will advocate for your dealership, creating a better brand reputation along the way!

5. Get Social!

Social media marketing is exactly what it sounds like: using social media sites such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest to reach out to your target demographic with targeted promotions. With 70% of Americans now frequently utilizing social media, your Dealership should be utilizing Social Media to get as many eyes as possible on your store! You may boost the effectiveness of your social media advertising by using location data to target viewers who are more likely to respond to your advertisements!

Questions about how to get more people to your dealership? Reach out to us below! Also make sure to subscribe to our newsletter here!