How Dealers can Utilize Twitter to Create Brand Awareness

What's Twitter?

Twitter is a Social Media site that was started in 2006 by Jack Dorsey and co-founder Evan Williams. Initially, it was set up to act as a platform for his friends to communicate on and operated like it was an SMS text system. It has a 140-character limit just like SMS, due to Mobile Carriers imposed limit when initially setting up the platform. It had meteoric growth in 2007 because of its popularity at SXSW (South By Southwest Conference), nearly 60,000 tweets were sent during it! Since then Twitter has become one of the most used social media platforms. Twitter accounts for 8.85 percent of all social media users worldwide. More than 4.48 billion people are projected to use social media at least once a month. If you’ve been keeping up with the news, you’d also know that Twitter is in the spotlight due to a certain billionaire’s bid to purchase it, so we know it’s definitely worth investing time into using it, due to all the attention it’s garnering.

Stop making sales pitches all the time.

Although it's evident that you're selling vehicles, it doesn't have to be mentioned in every tweet. Instead of selling, consider focusing on what your consumers appreciate about your dealership. Highlight your employees, including local activities, highlight the service department, and emphasize how simple it is for clients to become a part of your family.

Make Your Car Dealership's Twitter Account Engaging and Responsive

You must respond to anyone who contacts you via Twitter or another social media platform. If you get a complaint, answer politely and clearly, stating the proposed solution. Share compliments with your online community if you receive them. If one of your employees gets praised, make sure to name them and include something personal from that employee.

Search Terms and Location Are Important on Twitter

You’re trying to make it easier for customers to find your car dealership on Twitter. This means combining search terms in your posts to ensure this is easy for them. Whether you use generic terms such as “car shopping” or “new cars for sale” and use the zip code or your city, the right combination can help bring more customers to your account.

Influential people in the community

The term 'local' is crucial in this context. Take a peek around your neighborhood to determine which other businesses have huge social media followings. If you come across a local business with a nice-looking Twitter profile and a reasonable amount of followers, we urge that you follow them and start interacting with them.

Follow Your Competition

This allows you to begin interacting with other businesses, gain an understanding of what they are posting, and form bonds and relationships. We don't necessarily propose promoting your competitors to your followers, but why not cultivate relationships with merchants with whom you do not compete? If you are a modest used car dealer, you may benefit from establishing a relationship with a premium franchise dealership. You never know, a little symbiotic relationship can help both firms develop their online following.

Tweets pertaining to the industry

It's critical to remember that you're a car dealership. This implies you should avoid merely posting amusing videos and photographs. It is crucial to vary your posts, and one way to do so is to focus on posting industry-related tweets. Try to share things relating to the motor trade to demonstrate that you are up to date on changes, announcements, and news. The more people see you as knowledgeable, the more likely they will regard you as an industry authority figure. This may assist in the long term since when they need a new automobile, your dealership may be their first point of call. 

Participate in discussions

As previously said, it is critical to respond to and remark on posts on your page. It is, nonetheless, worthwhile to participate in other people's dialogues and disputes. Participating in intriguing debates is wonderful for brand exposure because you're engaging in amicable dialogues with local businesses and people. It's always a good idea to engage in conversation with your target audience, no matter what the topic is. This allows you to demonstrate your dealership's human side, and it increases the likelihood that these potential consumers will remember you the next time they are looking for a new car.

Need to get your Twitter knowledge fix, or have some questions on how we can help you achieve your goals? Reach out to us below! Also, make sure to subscribe to our newsletter here!