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Vimeo Has Added More Structure To Their Platform, Allowing For Better SEO Reporting.
Vimeo To Improve Google Search visibility
These changes could help your Vimeo videos appear more prominently in Google's search results.
Vimeo is implementing changes to help videos on their streaming platform perform better for google search results. By adding chapters and timestamps to video structured data, Vimeo will be able to surface that content in Google search results and take use of the video-rich results, such as presenting key moments for videos in Google Search.
What Vimeo Recommends
Vimeo had some suggestions to help improve your SEO ranking with your video content even though the change will by default start optimizing your content. The suggestions are to; add chapters to your videos if you’re on the Pro plan or higher, optimize your video titles, and make sure to add relevant keywords to your content. If you’re familiar with SEO practices this should be a no-brainer. The goal is now to optimize your content similar to how you would with a web page or article, easy right?
Keep an eye on your video analytics to see if these modifications had an effect on any of your previous videos. It's feasible that Vimeo videos could acquire more awareness in the future, which will benefit Vimeo-hosted content while perhaps harming other video platforms. In any case, we know that YouTube and most SEOs use video SEO best practices, and Vimeo may now be added to that list.
Our Thoughts
SEO practices are becoming more and more prevalent across the spectrum, and with Vimeo jumping aboard it’ll allow for more accuracy across your marketing channels. The more accurate your analytics are, the better your strategies will be for reaching your target audience and will have a noticeable impact on your ROI, so don’t miss out and make sure to optimize any of your content posted there!
Questions about these changes on Vimeo, and how this could affect you? Reach out to us below! Also, make sure to subscribe to our newsletter here!
Sources:
Schwartz, B., 2022. Vimeo adds structured data to all public videos to improve Google Search visibility. [online] Search Engine Land. Available at: <https://searchengineland.com/vimeo-adds-structured-data-to-all-public-videos-to-improve-google-search-visibility-385198> [Accessed 18 May 2022].