TikTok videos aren't simply for fun anymore. Madeline Nelson, who works at Prestige Auto in Eau Claire, Wisconsin, a dealership that sells Kia and Mitsubishi, can speak to the fact that these tools may also generate money and contribute to the development of a brand. Consider a recent entertaining video that was shot by Nelson, who works as the digital marketing coordinator and top TikTok expert for the business, which is owned by Prestige Auto Corp.
As of the middle of November, the 16-second video that advertises a discount of $5 on oil changes for female clients on Tuesdays until the end of the year has garnered around 14,100 watchers. In addition, she claims that within the first month after the film was published on the website, there was a 16 percent increase in the number of customers who had their oil changed.
"That was one of our more effective TikTok films," says Nelson of a video that included Adam Missfeldt, the quick-lube manager and a resident character in the service department, and Annalese Willmarth, a service adviser. "That was one of our more effective TikTok videos," adds Nelson of the video.
It did not result in a significant increase in income, but it did demonstrate to our service manager that TikTok videos are effective. She adds that it is a driving force behind her continued production of video content. When seen from a broader perspective, TikTok videos help improve the dealership's image since they feature humorous content and staff that are relatable and amusing. "We can publish inventory videos all day long, but they won't do as well because they don't have as much personality and comedy," she adds. "Those are the kinds of things that Gen Zers adore." "And many young individuals on TikTok constitute the future generation of vehicle customers; nevertheless, they do not have the same level of brand devotion as previous generations. If we are able to produce comedic videos, we will have a better chance of being top of mind with that younger audience.
In addition, younger people care more about the culture of a company than they do about the things the firm produces. Kids are more likely to remember the dealership when they are old enough to buy a car or when they need to get one serviced, she adds, if they see individuals in films that they can connect to and if the personnel depict the business as a pleasant location. To record a video, all that is required of Nelson is a phone with a respectable camera, and the process takes around ten minutes. She estimates that the editing process will take around 15 more minutes. Where does she acquire the inspiration for the things she wants to say in her videos? She discusses forthcoming service specials with the service advisers, and then "twists" the information into an unique notion, possibly revolving around a song or a statement from a famous television show or movie that is now in vogue.
"I can take just about any of those things and make it service-related to some level," says Nelson. "It just depends on how far I want to take it." "I also monitor the performance of videos on a regular basis to see which ones are popular."