It’s 6:30 A.M. You roll over towards your nightstand and turn off the blaring alarm set the prior night. It's go time. Queue a quick time lapse of your morning routine here. These past few months have been crazy. The amount of blood, sweat, and hours put into dialing your reviews within an inch of their life has been exhausting, you’ve finally put your dealer in a better place when it comes to your digital reviews. It feels great, and it looks great. Finally, the overwhelming feeling of closing the chapter on this one sets in.
Pause. You’re not done.
You’re only halfway there. The reviews might be there, but are people even seeing them?
See, the problem with reviews is that they’re like buying a daily driver, only for you to turn around and park it in the garage and walk everywhere. If you don’t leverage them, then you’re really not using them to their full potential. The internet is a massive place, and most people aimlessly stumble past what you want them to see, so being proactive is how you’ll get noticed. Right about now, you’re probably asking yourself “How can I be proactive with reviews…what does that even mean….”, don’t trip chocolate chip, we’ve got you. Let's dive into what this looks like and why it's so friggin' crucial.
With reviews, there's no reason to be coy. You should be shouting from the rooftops how awesome you guys are, seriously. The more prospective customers see how you're perceived through the public eyes, the more likely they are to trust you, and hopefully, come to you for their next purchase. Here's a quick take on stats related to reviews;
More than 90% of auto buyers read online reviews before visiting a dealership. A single unfavorable review might cost you up to 30 potential consumers. A vehicle dealership with a rating of 3.5 stars or better can attract 5 times more automobile purchasers than one with a lower rating. Approximately 67 percent of prospects believe auto repair reviews.
If you've put in the hard work to get your reviews to a good spot, you need to provide a channel for them to return the favor. There are many companies in this space that can provide ways to spotlight your reviews and force the issue by placing them in front of your target audience. We do this for dealers all the time, and we always recommend using a curated data set to help them build their campaigns. Data is king, as we all know, so make sure to do some research on the one that fits you best, also you can go through us, we don't disappoint! *wink wink nudge nudge*
A prospective customer has finally made their way to your home page. You know what's missing though, right? Yep, your reviews and testimonials. Incorporating and highlighting some of your best reviews across your dealership website not only helps your dealership showcase your the excellent customer service that you deliver to customers but it will he/she who wrote it feel a part of something bigger. I mean, who doesn't want to feel special? Organic engagement is the way to a customer's heart, and so is their belly. (Y'all got non-digital cookies in your lobby?) Make your past customers feel like MVPs, and win new customers over by highlighting their reviews, pretty simple! It's a win-win for everyone, and trust us, it helps! A good idea is to place a slider that carries these reviews, or even build a page just for that. Trust is everything, so make you amplify yours!
When dealers approach us for help, we introduce them to what we like to call "Reputation Amplification" (has a nice ring to it, right?). We jump into getting them to put across every nook and cranny to make sure your customers see you. We'll shout you out over the 6 primary digital channels; Social, Display, Video, Email, Mobile, and Search, so you don't have to let those hard-fought reviews go to waste.
It's not rocket science, we just do it better. If you've been looking for a way to get a competitive advantage and drive more quality traffic this is the tool you need. MarketBuilder℠ will give you the incremental lift you're looking for, increasing your market share. Get started with us, and we'll show you how to eat your competitors' breakfast, lunch, and dinner. You hungry? Get started by reaching out to us via the link below, and let's get to talking! Hope to hear from you soon.
If you're tired of not getting the brand attention your dealership deserves in your local community, It's time to make your dealerships reviews go to work for you with MarketBuilder℠.