GA4 Update! Google Adds These Features!

We’ll be covering updates and changes in the most recent release of notes. This article will go over the brief released July 11th, 2022 - via support.google.com.

Introducing new dimensions and metrics in Google Analytics 4

We're excited to release new dimensions and metrics, enabling you to see bounce rate, additional UTM parameter values, and conversion rate across various surfaces, including explorations, segments, audiences, reports, and the Google Analytics Data API.

Bounce rate

In Google Analytics 4, Bounce rate is the percentage of sessions that were not engaged sessions. In other words, Bounce rate is the inverse of Engagement rate, which is the number of engaged sessions divided by the total number of sessions in a specified time period.

Bounce rate is available in Explorations and Reporting Customization.

Bounce rate is calculated in Google Analytics 4 in a different way from how it's calculated in Universal Analytics. To learn more about how the calculations are different between Universal Analytics and Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics.

UTM term and UTM ad content

We've added new dimensions that surface the utm_content and utm_term parameter values in Explorations, Reporting, and the Audience Builder. Both parameters have a user-scoped and session-scoped dimension.

The following new dimensions enable you to see the value assigned to the utm_content parameter across user and session scopes:

• First user manual ad content
• Session manual ad content

Additionally, the following dimensions enable you to see the value assigned to the utm_term parameter across user and session scopes:

• First user manual term
• Session manual term

Conversion rate

The following new metrics let you report on the conversion rate for any conversion event:

• User conversion rate is the percentage of users who triggered any conversion event.
• Session conversion rate is the percentage of sessions in which any conversion event was triggered.

Our Thoughts

Google will continue to provide updates to GA4 before the coming launch date of July 1st, 2023. With these updates, we can garner some insights on what to expect moving forward, and ascertain certain aspects that we should be aware of when moving forward. Our fingers are crossed that we will see some continuity between Universal Analytics and GA4, but also be aware of the upcoming changes and know how to implement them when the time comes. This particular update shows the addition of bounce rate parameters, allowing users to track the unengaged audience that lands on their page - and also shows the specific tag that tracks it. This is useful information that can be implemented when the time comes. What are your thoughts on the world of marketing being forced to switch to GA4? How do you feel about the loss of cookies and stored IP addresses? How Does this affect your business moving forward? We'd love to hear your thoughts, comment below!

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