CTV for B2B Ads in 2022

Targeting and size have always been two crucial aspects in any internet marketing plan for B2B marketers. Although digital advertising often addresses the "size side" of the equation, B2B marketing targeting has remained an issue. Let's dive into GroundTruth.com's article on this matter!

CTV Delivers On-Target Audiences

When B2B marketers consider their campaign objectives, they should start with "audience first." Unlike traditional television, where the ad spend is based on the content, audience targeting on Connected TV (CTV) ensures that the proper audience is reached with less waste. Location targeting and behavioral affinity can help tailor campaign settings even further, resulting in hyper-optimized "on target" CTV delivery.

Did you know 25-34 year olds take up the largest CTV user share? Learn more about CTV for 2021 and 2022. Download GroundTruth’s CTV Lean now.

Yes, Connected TV is an excellent advertising technique for any B2B company in 2022. A B2B ad can benefit from yet another CTV power play: attribution. If the purpose of a campaign is lead generation, it's critical to be able to track post-impression behavior in order to evaluate performance. CTV can monitor video completion rates, foot traffic, and even on-screen activity (via embedded QR codes). QR codes are an easy way to engage prospects in real time, and they can be interactive throughout the whole, non-skippable CTV commercial.

In 2022, B2B marketers have a big opportunity to investigate the benefits of CTV. CTV's targeting, reach, and measurability can increase local or national B2B marketing initiatives, resulting in higher, measurable ROI than traditional media.

Visit GroundTruth's CTV platform to learn more about if Connected TV advertising is suited for your B2B company goals.

What we think

Our Friends over at GroundTruth have put it well in our opinion. CTV ads are extremely effective because the content is on demand and can be highly specific to the audience you want to target, even for B2B, as the effective age range is where a lot of new marketers age demographic is, so getting in front of them is crucial and this is a great way to achieve that.

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Sources:

Donoghue, T., 2022. CTV: The Answer for B2B Advertising in 2022 | GroundTruth. [online] GroundTruth. Available at: <https://www.groundtruth.com/insight/is-ctv-beneficial-for-b2b-advertising-in-2022/> [Accessed 23 May 2022].