When you think car-sales, your mind probably doesn’t think of SnapChat as an effective tool to sell cars, but it can be one of the best ways to engage with your customers. Let’s dive in and learn some killer strategies to leverage SnapChat to increase not only brand awareness but customer engagement.
Every day, the platform boasts an amazing 93 million US users, with more than 60 percent of those people actively "snapping." What's almost as amazing is that SnapChat's user base is expanding by 22% year over year. Over 80% of SnapChat users share their location, providing a fantastic opportunity to target local car clients and promote awareness of your dealership and any current offers or events
A SnapChat Geofilter is a lens that allows users to overlay graphic art visuals on a snap they took that pertains to your dealership or event. Create a GeoFilter for your next sales event! Customers can add custom content connected to your event or sale using a GeoFilter, which can be adjusted to your dealer's location. This is beneficial since it increases brand or event awareness when customers use your GeoFilter to post. You can earn exposure if they post to their story, or if they post to the local story, your sale could be seen by the entire SnapChat community in your area!
You may create audiences that look like your customers or website visits, audiences from your CRM lists, retargeting audiences, and SnapChat content engagers. Advertisers can also design catalogs to use as inventory adverts, allowing them to put vehicles in front of potential customers straight away. This is huge for dealers because it allows them to tap into the market potential of Gen Z’s, which now have an estimated purchasing power of 3 Trillion dollars, crazy right? Now is the time to capitalize on this and get started advertising with SnapChat!
People search the internet for coupons that provide better deals, and auto shops are no exception. Never forget to add freebies and prizes in your SnapChat marketing activities. Your dealership can email coupon codes to followers that provide deals like free vehicle washes, a limited amount of free fuel, reduced or waived labor expenses, and so on. After you've shared promo coupons for services or vehicles, attract your followers to visit your team by making them feel like they're the only ones enjoying this bargain. Customers are drawn in by special deals, and this is an excellent approach to utilize this social platform.
Make sure to post your dealership's daily activities and include your employees! This will give the brand a face and encourage customers to interact with your company. Don't be hesitant to share humorous or innovative stuff that doesn't always promote purchases. The goal is for the customer to become more familiar with your brand and engage with you on a personal level, increasing their likelihood of coming to you when they need something. Plus, who doesn't enjoy good content?
SnapChat's native audience building structure allows you to target a local audience, which can help you widen the scope of brand awareness. It's a wonderful opportunity to use Drivonic's curated data set to reach the audience you've been losing out on, with the ability to engage your audience more directly. Drivonic is the only automotive marketing company that can create a deterministic audience of customers most likely to transact business with your dealership and match real-time online purchasing data with a real person. Don't miss out on your chance to attract the clients you've been overlooking, contact us now!
Sources:
team, i., 2022. Snapchat Marketing for Auto Dealership | izmocars. [online] izmocars. Available at: <https://www.izmocars.com/article/snapchat-marketing-for-auto-dealership-2100-en-us.htm> [Accessed 19 May 2022].
Team, D., 2022. Can Snapchat Sell Cars? – Dealer Marketing Strategy. [online] Dealermarketingstrategy.com. Available at: <https://www.dealermarketingstrategy.com/2020/12/07/can-snapchat-sell-cars/> [Accessed 19 May 2022].