So let's say you’re scrolling through your Facebook feed and pass a sponsored ad. Did you stop? Or did you keep scrolling? If it captured your attention, why? If you kept scrolling, what was the reason why? All of these questions are something you should be asking yourself when creating your ad campaign. The best practice is to always try to keep it simple and easy, the last thing you want is to lose audience engagement due to an overwhelming ad that has too much going on. The golden rule is; Keep it simple, stupid! (K.I.S.S) (Not the one with Gene). This also applies to your CTAs. If you define your goal ahead of time, you should be able to narrow it down to a single CTA that will drive your customer to engage the way you want. If you add too many it can be confusing to the customer and they’ll be much less likely to engage with your advertisement.
There are many ways to advertise on Facebook, and if you’re sticking with a single way, you’re doing it wrong. You should be
If you’re not exactly sure what your ad should look like, or need ideas on how to get started? Look at your competition! You should research what your competitors are doing, and what type of content they’re creating. It’s always good to see where the bar has been set and is a great resource when looking for advertising ideas! A great tool to use for this is the free Facebook Ad library tool. You can search your competitors' ads on Facebook and have them all brought to you in a nice neat package so you can research till your head explodes. It’ll show the type of content they’re using, surface engagement (likes/comments/shares), and lengths of the content, so make sure you visit this page!
A lot of things in life now are instantly gratifying. Things have gotten more efficient and more accessible due to technology, and you can get what you want/need much faster now. The opposite is the truth with advertising. It takes time for your content to reach its full potential, so make sure you stay patient and leave it alone so it has time to grow and give you the real numbers. Don’t make edits or change settings on your ads because this can throw something that could have been potentially working in the trash. Deep breaths and patience friends!